Affiliate marketing is a growing and evolving industry. In 2021, affiliate marketers spent $7.4 billion in the United States alone. By 2023, these figures are expected to balloon up to $10 billion, according to a study done by Rakuten Marketing.
With this in mind, it’s only accurate for affiliate marketers to double down on their campaigns and treat it as one of the best sources of revenue for their brand.
If you’re an affiliate marketer and you want to improve your return of investment (ROI), generate better-quality leads, or want more control over handling affiliates, then it’s important to have the best free affiliate marketing tools tucked away on your digital marketing arsenal.
The Best Free Affiliate Marketing Tools for Your Campaigns:
1. Refersion
Refersion is a top affiliate marketing platform that has worked with different popular brands including Barstool Sports and Pura Vida Bracelets. Founded in 2015, it’s a fantastic platform that allows you to build strategic partnerships for your affiliate marketing campaigns and grow your influencer marketing programs.
2. LeadDyno
LeadDyno is a premium lead management affiliate marketing program that lets you manage your marketing campaigns from one convenient dashboard. It offers one-click integration and works with various e-commerce, marketing, payment processors, and CRM.
Customize your dashboard, send material for your affiliates to use, and even pay them using the software. It’s one of the best in managing your ambassadors in one place.
Initially founded in 2014, LeadDyno has tracked over 81 million referrals and made over $200 million in affiliate sales in 2020. The company currently offers a 30-day free trial so you can test out the software and see if it works for your campaigns.
3. Post Affiliate Pro
Post Affiliate Pro offers a lot of flexibility in setting up and organizing your affiliate marketing campaigns. It’s easy to use, even for beginners. The interface isn’t as straightforward when you’re looking for specific functions, but their customer service is highly responsive, making it easy to ask questions anytime.
Post Affiliate Pro offers a free 14-day trial, giving you time to test drive the software. It’s highly recommended for small to medium-sized businesses so it can grow with you as your brand expands.
4. AnyTrack
AnyTrack is a conversion and audience data management platform perfect for marketers who want just one place to check when running their campaigns. This free affiliate marketing software can sync data conversion across different marketing stacks.
With the help of AnyTrack, you can base all of your marketing insights on data, giving you a chance to track and send conversion events to specific marketing tools even without any coding knowledge.
All paid versions offer a 14-day free trial. One thing to note, though, if you use Zapier, there’s no direct integration option available. Also, AnyTrack will not integrate with Amazon Associates at all.
5. TUNE
With a 99% uptime, TUNE is an extremely reliable affiliate marketing program. It allows users to perform detailed tracking, which is helpful if you handle multiple brands and campaigns. The generated reports are easily customizable and are great for visualizing and strategizing your next steps. Users also receive a good amount of customization control handling the program.
Formerly known as HasOffers, TUNE offers a free 14-day trial. It’s worth noting the price is a bit steep, but it has the features to match.
6. Affise
Affise lets you easily grow and improve your partnerships with brands, agencies, and advertisers. This is a feature-rich platform that helps track all of your affiliate marketing activities in one place—including tracking clicks, conversions, and impressions. It collects all the data in one spot, making it convenient to analyze and see. The company offers a free trial upon request only.
Currently, Affise has several locations spread out all around the world. This includes offices in Berlin, Shanghai, Moscow, Vilnius, Minsk, and New Delhi, along with over 150 employees.
7. Offer18
Offer18 is relatively new in the affiliate marketing game, but they’ve already proven to be a top player in the industry. The program offers a distinct set of features ideal for affiliates, advertisers, marketers, and Adnetworks.
The platform contains great features like fraud protection, whitelisting, dynamic parameters and tokens, tracking multi-clicks and conversions, and smart offers. They also have a dedicated account manager including 24/7 customer support. The best part is they have a free trial, and the price they offer is also reasonable.
Offer18 is highly recommended for beginner affiliate marketers or anyone that wants a simple platform with rich features.
8. AffTrack
Afftrack is an affiliate marketing tool ideal for any business size. It’s designed to be one of the most versatile free affiliate marketing tools today. It also offers the most bang for your buck.
It has a 30-day free trial with the succeeding months just requiring $199 per month regardless of your business size. This makes it the ideal solution for business owners who don’t have the means to spend a lot on their affiliate marketing campaigns just yet.
9. EverFlow
Everflow offers companies and brands the chance to grow faster and to succeed in their affiliate marketing. This amazing tool is packed with great features that brands can utilize to plan, analyze, and improve current and future campaigns.
Users can expect strong fraud protection, tracking, deep analysis, automated campaigns, and post-conversion functions, among many other features on Everflow. The company currently provides services to over 750 agencies and brands. Among them include ShipBob, Skillz, and Dentsu.
10. ClickInc
ClickInc is among the more affordable affiliate tracking software in the market today. This makes it ideal for beginner marketers who want to start with a tool they can use without breaking their bank account. However, while it may look like a simple tool, the features it offers are on par with some of the best free affiliate marketing platforms out there.
One of its key functions is TruLink. This feature means you don’t have to gather affiliate IDs anymore since it automatically tracks everything from the registered URLs entered by the affiliates. If you need help navigating the tool, there’s an option for a free demo. Otherwise, you can avail of the 30-day trial to test everything out.
11. TapAffiliate
TapAffiliate allows you to grow and track your campaigns in one convenient location. It provides a simple, easy-to-navigate interface that’s recommended for beginners who have never used an affiliate marketing program before.
Some of TapAffiliate’s clients and brands include Send in Blue, Degiro, Selz, Kick Resume, BoldKing, and more.
According to the company, they believe in making advertising enjoyable again for marketers. Their goal is not just to provide highly functional and effective tools but also to bring a human touch to the marketing process.
12. Voluum
Voluum is a high-functioning software that offers insights and control for affiliate marketers looking for free and paid affiliate resources. Voluum is loaded with useful features, including options to manage, track, and optimize both paid and organic sources.
There’s also a choice for automatic optimizations which allows groups and teams to collaborate even if they may have different access requirements. The company also guarantees solid uptime with strong fraud protection, comparable to those found in bank infrastructures. If you want to test out this tool, Voluum currently offers a free 14-day trial with each plan.
The Advantages of Using Free Affiliate Marketing Software
Affiliate marketing tools are great for streamlining and keeping your affiliate data manageable. One of its biggest advantages is it gives you an option to track leads using tracking links. Doing so provides you with unique, specific data which you can use for strategizing future marketing campaigns.
There are also other advantages. For instance, it lets you know which affiliates to pay and how much the payout is. Some programs even allow for automatic payments in different currencies, taking the guesswork from your part. You can even customize the campaign to suit the brand or product you are promoting
It also gives you concrete data on which affiliates are performing best so you know who to reward. Doing all these manually is almost impossible or requires too many man-hours—time better spent on the more important parts of your business.
Perhaps, the biggest advantage is that by using free tools, you can save money and test the software first to see how well it performs.
If you’re starting and want to test affiliate marketing platforms, we’ve compiled some of the best free affiliate marketing tools and software to help you run a successful marketing campaign.
With this in mind, it’s only accurate for affiliate marketers to double down on their campaigns and treat it as one of the best sources of revenue for their brand.
If you’re an affiliate marketer and you want to improve your return of investment (ROI), generate better-quality leads, or want more control over handling affiliates, then it’s important to have the best free affiliate marketing tools tucked away on your digital marketing arsenal.
The Best Free Affiliate Marketing Tools for Your Campaigns:
1. Refersion
Refersion is a top affiliate marketing platform that has worked with different popular brands including Barstool Sports and Pura Vida Bracelets. Founded in 2015, it’s a fantastic platform that allows you to build strategic partnerships for your affiliate marketing campaigns and grow your influencer marketing programs.
2. LeadDyno
LeadDyno is a premium lead management affiliate marketing program that lets you manage your marketing campaigns from one convenient dashboard. It offers one-click integration and works with various e-commerce, marketing, payment processors, and CRM.
Customize your dashboard, send material for your affiliates to use, and even pay them using the software. It’s one of the best in managing your ambassadors in one place.
Initially founded in 2014, LeadDyno has tracked over 81 million referrals and made over $200 million in affiliate sales in 2020. The company currently offers a 30-day free trial so you can test out the software and see if it works for your campaigns.
3. Post Affiliate Pro
Post Affiliate Pro offers a lot of flexibility in setting up and organizing your affiliate marketing campaigns. It’s easy to use, even for beginners. The interface isn’t as straightforward when you’re looking for specific functions, but their customer service is highly responsive, making it easy to ask questions anytime.
Post Affiliate Pro offers a free 14-day trial, giving you time to test drive the software. It’s highly recommended for small to medium-sized businesses so it can grow with you as your brand expands.
4. AnyTrack
AnyTrack is a conversion and audience data management platform perfect for marketers who want just one place to check when running their campaigns. This free affiliate marketing software can sync data conversion across different marketing stacks.
With the help of AnyTrack, you can base all of your marketing insights on data, giving you a chance to track and send conversion events to specific marketing tools even without any coding knowledge.
All paid versions offer a 14-day free trial. One thing to note, though, if you use Zapier, there’s no direct integration option available. Also, AnyTrack will not integrate with Amazon Associates at all.
5. TUNE
With a 99% uptime, TUNE is an extremely reliable affiliate marketing program. It allows users to perform detailed tracking, which is helpful if you handle multiple brands and campaigns. The generated reports are easily customizable and are great for visualizing and strategizing your next steps. Users also receive a good amount of customization control handling the program.
Formerly known as HasOffers, TUNE offers a free 14-day trial. It’s worth noting the price is a bit steep, but it has the features to match.
6. Affise
Affise lets you easily grow and improve your partnerships with brands, agencies, and advertisers. This is a feature-rich platform that helps track all of your affiliate marketing activities in one place—including tracking clicks, conversions, and impressions. It collects all the data in one spot, making it convenient to analyze and see. The company offers a free trial upon request only.
Currently, Affise has several locations spread out all around the world. This includes offices in Berlin, Shanghai, Moscow, Vilnius, Minsk, and New Delhi, along with over 150 employees.
7. Offer18
Offer18 is relatively new in the affiliate marketing game, but they’ve already proven to be a top player in the industry. The program offers a distinct set of features ideal for affiliates, advertisers, marketers, and Adnetworks.
The platform contains great features like fraud protection, whitelisting, dynamic parameters and tokens, tracking multi-clicks and conversions, and smart offers. They also have a dedicated account manager including 24/7 customer support. The best part is they have a free trial, and the price they offer is also reasonable.
Offer18 is highly recommended for beginner affiliate marketers or anyone that wants a simple platform with rich features.
8. AffTrack
Afftrack is an affiliate marketing tool ideal for any business size. It’s designed to be one of the most versatile free affiliate marketing tools today. It also offers the most bang for your buck.
It has a 30-day free trial with the succeeding months just requiring $199 per month regardless of your business size. This makes it the ideal solution for business owners who don’t have the means to spend a lot on their affiliate marketing campaigns just yet.
9. EverFlow
Everflow offers companies and brands the chance to grow faster and to succeed in their affiliate marketing. This amazing tool is packed with great features that brands can utilize to plan, analyze, and improve current and future campaigns.
Users can expect strong fraud protection, tracking, deep analysis, automated campaigns, and post-conversion functions, among many other features on Everflow. The company currently provides services to over 750 agencies and brands. Among them include ShipBob, Skillz, and Dentsu.
10. ClickInc
ClickInc is among the more affordable affiliate tracking software in the market today. This makes it ideal for beginner marketers who want to start with a tool they can use without breaking their bank account. However, while it may look like a simple tool, the features it offers are on par with some of the best free affiliate marketing platforms out there.
One of its key functions is TruLink. This feature means you don’t have to gather affiliate IDs anymore since it automatically tracks everything from the registered URLs entered by the affiliates. If you need help navigating the tool, there’s an option for a free demo. Otherwise, you can avail of the 30-day trial to test everything out.
11. TapAffiliate
TapAffiliate allows you to grow and track your campaigns in one convenient location. It provides a simple, easy-to-navigate interface that’s recommended for beginners who have never used an affiliate marketing program before.
Some of TapAffiliate’s clients and brands include Send in Blue, Degiro, Selz, Kick Resume, BoldKing, and more.
According to the company, they believe in making advertising enjoyable again for marketers. Their goal is not just to provide highly functional and effective tools but also to bring a human touch to the marketing process.
12. Voluum
Voluum is a high-functioning software that offers insights and control for affiliate marketers looking for free and paid affiliate resources. Voluum is loaded with useful features, including options to manage, track, and optimize both paid and organic sources.
There’s also a choice for automatic optimizations which allows groups and teams to collaborate even if they may have different access requirements. The company also guarantees solid uptime with strong fraud protection, comparable to those found in bank infrastructures. If you want to test out this tool, Voluum currently offers a free 14-day trial with each plan.
The Advantages of Using Free Affiliate Marketing Software
Affiliate marketing tools are great for streamlining and keeping your affiliate data manageable. One of its biggest advantages is it gives you an option to track leads using tracking links. Doing so provides you with unique, specific data which you can use for strategizing future marketing campaigns.
There are also other advantages. For instance, it lets you know which affiliates to pay and how much the payout is. Some programs even allow for automatic payments in different currencies, taking the guesswork from your part. You can even customize the campaign to suit the brand or product you are promoting
It also gives you concrete data on which affiliates are performing best so you know who to reward. Doing all these manually is almost impossible or requires too many man-hours—time better spent on the more important parts of your business.
Perhaps, the biggest advantage is that by using free tools, you can save money and test the software first to see how well it performs.
If you’re starting and want to test affiliate marketing platforms, we’ve compiled some of the best free affiliate marketing tools and software to help you run a successful marketing campaign.