Affiliate marketing is a growing and
evolving industry. In 2021, affiliate marketers spent $7.4 billion in the
United States alone. By 2023, these figures are expected to balloon up to $10
billion, according to a study done by Rakuten Marketing.
With this in mind, it’s only
accurate for affiliate marketers to double down on their campaigns and treat it
as one of the best sources of revenue for their brand.
If you’re an affiliate marketer and
you want to improve your return of investment (ROI), generate better-quality
leads, or want more control over handling affiliates, then it’s important to
have the best free affiliate marketing tools tucked away on your digital
marketing arsenal.
The Best Free Affiliate Marketing
Tools for Your Campaigns:
1. Refersion
Refersion is a top affiliate
marketing platform that has worked with different popular brands including
Barstool Sports and Pura Vida Bracelets. Founded in 2015, it’s a fantastic
platform that allows you to build strategic partnerships for your affiliate
marketing campaigns and grow your influencer marketing programs.
2. LeadDyno
LeadDyno is a premium lead
management affiliate marketing program that lets you manage your marketing
campaigns from one convenient dashboard. It offers one-click integration and
works with various e-commerce, marketing, payment processors, and CRM.
Customize your dashboard, send
material for your affiliates to use, and even pay them using the software. It’s
one of the best in managing your ambassadors in one place.
Initially founded in 2014, LeadDyno
has tracked over 81 million referrals and made over $200 million in affiliate
sales in 2020. The company currently offers a 30-day free trial so you can test
out the software and see if it works for your campaigns.
3. Post Affiliate Pro
Post Affiliate Pro offers a lot of flexibility in setting up and organizing your affiliate marketing campaigns. It’s easy to use, even for beginners. The interface isn’t as straightforward when you’re looking for specific functions, but their customer service is highly responsive, making it easy to ask questions anytime.
Post Affiliate Pro offers a free 14-day trial, giving you time to test drive the software. It’s highly recommended for small to medium-sized businesses so it can grow with you as your brand expands.
4. AnyTrack
AnyTrack is a conversion and
audience data management platform perfect for marketers who want just one place
to check when running their campaigns. This free affiliate marketing software
can sync data conversion across different marketing stacks.
With the help of AnyTrack, you can
base all of your marketing insights on data, giving you a chance to track and
send conversion events to specific marketing tools even without any coding
knowledge.
All paid versions offer a 14-day free trial. One thing to note, though, if you use Zapier, there’s no direct integration option available. Also, AnyTrack will not integrate with Amazon Associates at all.
5. TUNE
With a 99% uptime, TUNE is an
extremely reliable affiliate marketing program. It allows users to perform
detailed tracking, which is helpful if you handle multiple brands and
campaigns. The generated reports are easily customizable and are great for
visualizing and strategizing your next steps. Users also receive a good amount
of customization control handling the program.
Formerly known as HasOffers, TUNE
offers a free 14-day trial. It’s worth noting the price is a bit steep, but it
has the features to match.
6. Affise
Affise lets you easily grow and
improve your partnerships with brands, agencies, and advertisers. This is a
feature-rich platform that helps track all of your affiliate marketing
activities in one place—including tracking clicks, conversions, and
impressions. It collects all the data in one spot, making it convenient to
analyze and see. The company offers a free trial upon request only.
Currently, Affise has several
locations spread out all around the world. This includes offices in Berlin,
Shanghai, Moscow, Vilnius, Minsk, and New Delhi, along with over 150 employees.
7. Offer18
Offer18 is relatively new in the
affiliate marketing game, but they’ve already proven to be a top player in the
industry. The program offers a distinct set of features ideal for affiliates,
advertisers, marketers, and Adnetworks.
The platform contains great features
like fraud protection, whitelisting, dynamic parameters and tokens, tracking
multi-clicks and conversions, and smart offers. They also have a dedicated
account manager including 24/7 customer support. The best part is they have a
free trial, and the price they offer is also reasonable.
Offer18 is highly recommended for
beginner affiliate marketers or anyone that wants a simple platform with rich
features.
8. AffTrack
Afftrack is an affiliate marketing
tool ideal for any business size. It’s designed to be one of the most versatile
free affiliate marketing tools today. It also offers the most bang for your
buck.
It has a 30-day free trial with the
succeeding months just requiring $199 per month regardless of your business
size. This makes it the ideal solution for business owners who don’t have the
means to spend a lot on their affiliate marketing campaigns just yet.
9. EverFlow
Everflow offers companies and brands
the chance to grow faster and to succeed in their affiliate marketing. This
amazing tool is packed with great features that brands can utilize to plan,
analyze, and improve current and future campaigns.
Users can expect strong fraud
protection, tracking, deep analysis, automated campaigns, and post-conversion
functions, among many other features on Everflow. The company currently
provides services to over 750 agencies and brands. Among them include ShipBob,
Skillz, and Dentsu.
10. ClickInc
ClickInc is among the more
affordable affiliate tracking software in the market today. This makes it ideal
for beginner marketers who want to start with a tool they can use without
breaking their bank account. However, while it may look like a simple tool, the
features it offers are on par with some of the best free affiliate marketing
platforms out there.
One of its key functions is TruLink.
This feature means you don’t have to gather affiliate IDs anymore since it
automatically tracks everything from the registered URLs entered by the
affiliates. If you need help navigating the tool, there’s an option for a free
demo. Otherwise, you can avail of the 30-day trial to test everything out.
11. TapAffiliate
TapAffiliate allows you to grow and
track your campaigns in one convenient location. It provides a simple,
easy-to-navigate interface that’s recommended for beginners who have never used
an affiliate marketing program before.
Some of TapAffiliate’s clients and
brands include Send in Blue, Degiro, Selz, Kick Resume, BoldKing, and more.
According to the company, they
believe in making advertising enjoyable again for marketers. Their goal is not
just to provide highly functional and effective tools but also to bring a human
touch to the marketing process.
12. Voluum
Voluum is a high-functioning
software that offers insights and control for affiliate marketers looking for
free and paid affiliate resources. Voluum is loaded with useful features,
including options to manage, track, and optimize both paid and organic sources.
There’s also a choice for automatic
optimizations which allows groups and teams to collaborate even if they may
have different access requirements. The company also guarantees solid uptime
with strong fraud protection, comparable to those found in bank
infrastructures. If you want to test out this tool, Voluum currently offers a
free 14-day trial with each plan.
The Advantages of Using Free
Affiliate Marketing Software
Affiliate marketing tools are great
for streamlining and keeping your affiliate data manageable. One of its biggest
advantages is it gives you an option to track leads using tracking links. Doing
so provides you with unique, specific data which you can use for strategizing
future marketing campaigns.
There are also other advantages. For
instance, it lets you know which affiliates to pay and how much the payout is.
Some programs even allow for automatic payments in different currencies, taking
the guesswork from your part. You can even customize the campaign to suit the
brand or product you are promoting
It also gives you concrete data on
which affiliates are performing best so you know who to reward. Doing all these
manually is almost impossible or requires too many man-hours—time better spent
on the more important parts of your business.
Perhaps, the biggest advantage is
that by using free tools, you can save money and test the software first to see
how well it performs.
If you’re starting and want to test
affiliate marketing platforms, we’ve compiled some of the best free affiliate
marketing tools and software to help you run a successful marketing campaign.